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A study recently carried out asking the British public to rank different professions by how trustworthy they consider them to be.

The roles that were listed ranged across the sectors and while jobs like doctors and pilots were deemed very trustworthy, the news wasn’t good for car dealership salespersons, who came bottom of the list.
Perceptions of Car Dealership Salespeople
When drilled down into this and asked those involved in the study to explain why exactly they consider car salespeople to be so untrustworthy, a few unsavoury adjectives came up.
Beyond the words that perhaps aren’t safe to publish, the most common examples included:
sleazy (21%)
patronising (17%)
confusing (14%)
 deceitful (13%)
rude (11%)
unhelpful (8%)

As well as this, almost a third of the people asked claimed to have had a particularly ‘bad experience’ at some point. Often this led to them feeling pressured to buy, or to feel that they were being lied to and ‘ripped off’.

Car Dealers and their BS* Clichés
One of the main gripes people had was with the jargon and clichés they had to endure when conversing with a car salesperson – or their BS* (*Big Sell) as has been called .
As much as 61% of people claimed to have experienced this, with 39% claiming their respective conversations with dealers featured a ‘significant’ amount of BS* phrases.
The specific examples varied from person to person, but invariably people quoted phrases like ‘best price’ and how whatever vehicle they discussed was regularly referred to as a ‘reliable’ model.

Those asked also referenced being pushed towards the seller’s insurance and warranty offers and felt they were being coerced to doing a deal there and then

The bottom five in the list – including car salesperson – were:
•Car Dealership Salespeople (2.29)
•Politicians (2.71)
•Recruiters (3.18)
•Salespeople (3.25)
•Social Media Influencers (3.32)

For balance, the top five professions that we Brits claimed to trust the most were:
•Doctors and Nurses (9.04)
•Vets (8.75)
•Pilots (8.5)
•Farmers (8.21)
•Carers (8.18)

Final Thoughts
With all this in mind,if you feel you’ve been ripped off or misled by a car seller before, you can now feel some comfort in the fact you’re not alone.

More importantly though, you can use what has been discovered to be more aware of dealers’ BS* tactics, and hopefully now avoid them in the future.

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Posted on 22nd January 2019 at 4:48 PM

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